Brad

The competent, by-the-book rival and the emotional center of the series. Brad runs Meridian Managed Services with a documented stack, enforced MFA, real EDR on every endpoint, quarterly business reviews, and proposals honest to the penny. He sponsors a Little League team. He parks correctly, in one spot.

Brad is right about almost everything and it never once saves him. His fatal flaw is integrity: he will not do the cheap, wrong, dangerous thing to win a deal, and that is precisely why he loses to the man who will.

“Being right is a luxury good and most people cannot afford it.”

Interesting details

• Drives a clean gray Camry. Wears a quarter zip.
• Writes warning emails that are correct, thorough, and completely ignored.
• To the narrator, Brad is not competition. He is weather.